Rediscover your wardrobe & invest in what you already own
The modern shopper wants a solution for multiple pain-points, all in the palm of their hand. Whering helps millennial women take pictures of what they own, style them and enable them buy smarter to fill wardrobe gaps.
With the help of Machine Learning Whering provides daily styling advice as well as curated, sustainable product recommendations to complement their looks. From their customer validation experiments they realised user experience was the biggest barrier to adoption – their main advantage is customer centricity and user experience: automatic item tagging and cropping in under 15 seconds and their white glove service*.
They are breaking down the barriers by creating a product that speaks directly to millennials offering lifestyle guidance throughout and diversity at its core. They have multiple revenue streams: a core B2C propostion (subscription service) which enables them to provide unique insights into customer behaviour and wardrobe content to brands, as well as further upside potential by taking a cut of sales from in-app purchases (which enables retailers to market their product in a more bespoke manner and drive repeat customers) and a margin from their white glove service (which enables Whering to become a key partnership for rental/resale models as their customers can effortlessly export these pictures to their platforms to realise more sales/rentals).
*The white glove feature removes the hassle of taking the pictures – The whering assistants come to the clients houses to digitise their wardrobes for them and revamp their wardrobe set up.
Somes Business Cases
Reve en vert (Platform), Mamoq (Platform), Mother of Pearl (Brand)
For these sustainable brands/platforms, Whering aims to help users buy quality over quantity (fast fashion) by curating sustainable product recommendations to fill user wardrobe gaps.
Retailers benefit by having first hand user data insight, a better understanding of consumer wardrobe gaps for specific occasions and the possibility of listing unsold stock on the app.
Depop, Vestiaire, Next Closet, Hurr
For these Rental/Resell Platforms, with Whering, lending, borrowing and selling on different platforms is simplified both from a user perspective but also from lead generation perspective for these businesses trying to drive user base growth (taking pictures is a major obstacle). Users can sell items they are ready to let go of and rent for a ‘newness fix’ that does not create new unnecessary waste.
Benefits for the retailer include increasing repeat customers and a higher number of listings, data analytics on what eco-conscious users want to rent and driving a higher number of rentals.
The Restory, Shoe Spa, Blanc Dry Cleaning
With their Ecosystem of Caring Partners, users are able to have their items repaired, refreshed and eco-dry cleaned in order to extend the life of their garments or accessories.
Benefits include of course expanding customer reach and gaining new clients through Whering.
About the startup
Whering was founded in 2020 by Bianca- an ex banker who always had more shoes in her wardrobe than stocks in her portfolio- with the goal of bringing an end to the “buy-use-dispose” model. Whering is the cure for the ‘I-have-nothing-to-wear’ syndrome and a mobile destination for all things wardrobe a platform to empower conscious consumers to utilise their spending power for good and make the most of what they already own through digitalising your wardrobe.