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John Wanamaker, a 19th century marketing pioneer, said : “Half of my advertising investment is wasted. The problem, is I don’t know which half.”

This quote is still relevant today. This is a challenge that all marketers and brands face. In this context, S4M has developed an artificial intelligence technology that offers advertisers optimal transparency and detailed metrics on their advertising expenses.

The objective at S4M is to ensure that every euro the advertiser spends is invested in what matters most: incremental visits. Whether it is a visit generated in a physical store and/or in an online store, S4M meets the advertiser’s objective: to acquire new customers.