Personalization, Artificial Intelligence & Predictive analytics
NextUser is an Open Marketing Platform for brands, retailers and ecommerce players that help tools to work in harmony and increase engagement, conversion and lifetime value.
By coordinating individual solutions (Web, App, Push Notification, Email, Customer Support, Advertising, etc.), marketers can deliver messages to the right audience at the right time. They can contextually adapt customer experiences based on user behavior, KPI, engagement, location, etc.
NextUser orchestrates your marketing activities across all channels and devices within a single platform. All of your data and communication silos are unified to deliver smarter targeting, relevant messages resulting in a better engagement.
It’s a modern Customer Data Platform as defined by David Raab combining three layers (i.e. Data, Decisions & Delivery) to offer an Integrated Suite:
- Data: gathering and unifying customer data from all sources (internal database, CRM, Email, Social Media) into profiles of both anonymous and identified users
- Decisions: using that data to select the best treatment for each interaction with predictive models, specific message selection and multi-step campaigns
- Delivery: conveying those treatments through the appropriate channel systems.
“Our priorities are to create relationships with people as unique individuals, to understand each individual’s needs, and to connect with people by delivering the right message at the right time”. Nestlé Purina