Retailers, let's face the challenges
of innovation together

Echangeur supports
brands in their innovation process for more than 20 years

In a few words

Created in 1997, Echangeur BNP Paribas Personal Finance is a prospective entity on the themes of marketing, customer relations and innovation, dedicated to retail. We support companies from all sectors (banking, mass distribution, automotive, insurance, e-commerce or even media) and from all countries (South Africa, Brazil, Spain, France, Mexico, Portugal, Denmark…) to help them to adapt to consumer and consumption changes.

From acculturation to ideation! Open to discussion, our team offers, in complete neutrality, a short, medium and long term vision of the future of commerce. Once the customer has been fully analysed, our experts share with you the best recent innovations to inspire you and help you identify your own avenues for innovation.

Thanks to the Club Echangeur, our members benefit from all of our support for innovation.

Our approach


Let’s imagine the future of retail together

During its conferences and webinars throughout the year, Echangeur shares its vision of a changing commerce, caught between the rise of a major industrial revolution, Artificial Intelligence, and the protean evolution of the consumer.


Feed your strategy and your thinking

Once the facts are clear, it’s time to take action! Echangeur provides you with its 360° knowledge of consumers to identify their expectations and fuel your reflection through services, tech, stores or innovative startups.


Help us identify
avenues for innovation

Our goal is simple: to succeed in bringing out innovations. Come up with your issue to achieve this result! Using its tools, Echangeur will build a customised work session with you to help you build your business for the future.

Our team

Evie Baxter

Communication Officer

Technology Trends Manager

Matthieu JOLLY
Services & Innovation Manager

Data Analyst

Elisabeth MENANT
Innovation Trends Manager

Consumer Research Manager | Access Panel

Guillaume RIO
Technology & Partnerships Manager

Amandine Serres

Amandine SERRES
Consumer research analyst | Access Panel

Isabelle Selvon

Isabelle SELVON
Business Assistant

Director of Prospective (Echangeur & Observatoire Cetelem)