
Trends analyses
We decode for you the most impacting technological innovations and consumer usages
Read moreEchangeur BNP Paribas Personal Finance is a technological and marketing center that analyses the latest trends in retail and anticipates their impacts on commerce. It is a reference for all the companies, which aim to innovate right by getting inspiration from the best practices in retail and the new usages of consumers. Its experts help you to build a best in class vision thanks to an immersive and innovative approach in customer relationship. Their analyses are based on returns on experiences, best practices and emerging trends.
We decode for you the most impacting technological innovations and consumer usages
Read moreWe put ourselves together in your clients’ shoes to better understand their expectations and discover the tools that will improve your relationship with them.
Read moreWe give you the necessary impulse to initiate changes through tailor made workshops
Read moreDirector
Director
Graduated from CELSA, Cecile has work experience in press, survey institutes and communication agencies. She then joined the Group LaSer as Study and Prospective director. With Echangeur by BNP Paribas Personal Finance, she contributes to helping retailers and service providers towards a user centric commerce.
Business Assistant
Business Assistant
After a BEP Commerce along with a specialization in sales management earned from the CCI of Paris, Isabelle started a 20 years career as an onsite sales representative.
Since 2008 she has been a business assistant first with marketing & sales teams and then within Echangeur by BNP Paribas Personal Finance, where her experience and versatility have been greatly appreciated.
Services & Innovation Manager
Services & Innovation Manager
Graduated from ESC Toulouse, Matthieu has been working for 15 years primarily on consumer knowledge, decoding their buying motivations. After in depth analyses on CRM databases, he has helped big retailers such as Auchan, Cora, Systême U or But he has brought in 2014 his skills to Echangeur by BNP Paribas Personal Finance convinced of the impacts of service innovation on retail.
Technology and Partnerships Manager
Technology and Partnerships Manager
After a master degree in Retail’s management, he worked for the Auchan Group on various projects around merchandising innovation and digital store for Norauto and Promodès.
In July 2000, he joins Echangeur as a project manager dedicated to new in-store technologies. Since 2007 he leads the technological trends department of Echangeur by BNP Paribas Personal Finance.
Technological and Services Trends Expert
Technological and Services Trends Expert
After studying at ISTIA, Elisabeth starts her career in the research department of Galeries Lafayette. Her interest for innovation management brought her to the innovation department of LaSer Group. She then joined Echangeur by BNP Paribas Personal Finance where she helps businesses to translate and bring to life an in depth vision of the digital changes.
Senior Technology Trends Analyst
Senior Technology Trends Analyst
With a degree from La Rochelle business school, he started in a marketing consulting firm specialized in life science, biotechnologies and medical innovation. Then, in 2006 he joined Echangeur by BNP Paribas Personal Finance as sales manager. His passion for innovation leads him in 2011 to become digital marketing project manager.
Technical and Information Technology Manager
Technical and Information Technology Manager
After studying at the Bull School of IT and management, he joined the LaSer Group in 1999 as IT system and network administrator for Telemarket.fr. He came to Echangeur by BNP Paribas Personal Finance in 2003 as a Technical and IT System manager. He is also an expert in the Google ecosystem.
Consumer Profiling
Consumer Profiling
With a master degree in statistics for decision making, he starts his career at the LaSer Group in 2010 where he helps the marketing department and the business partners of the group. He Joins Echangeur by BNP Paribas Personal Finance in 2012 to work on the learnings from the Echangeur’s Access Panel in order to insure its development and the use of complex approaches.
Consumer Profiling
Consumer Profiling
Graduated from IEP Grenoble and with a master degree at Progis, specialised in statistics she starts her career at CREDOC and then joins the LaSer Group in 1998. Datamining and client knowledge expert, she becomes part of Echangeur by BNP Paribas Personal Finance in 2013. She contributes to decode the consumer’s environment based on the data and learnings from the Echangeur’s Access Panel