Let’s continue our journey with a stopover in the city of light: Paris!
Our experts Matthieu Jolly and Elisabeth Menant from l’Echangeur, accompanied by Caroline Prudhon-Veyret, head of the Echangeur Access Panel, first of all offer you a better understanding of the Parisian consumer, who is both demanding, avant-garde, committed and complex.
Then, head to the shopping streets to discover a selection of inspiring and innovative stores in the French capital! On the program: repair, waste prevention and sustainable fashion!
You don’t know the Access Panel Echangeur yet? This is an incredibly powerful tool, since no less than 14,000 individuals representing the French, Belgians, Spaniards and Portuguese are questioned every two years on all of their purchasing habits. and budgetary decisions: 5,000 in France and 3,000 in other countries. This unique tool offers a 360° vision and helps to understand how they consume and spend, why, and with which brands.
Very good listening! and good travel !
We hope you will like this new episode!
And check out here all the Echangeur podcasts!