NEW TRENDS IN CONSUMPTION
Leadership crisis of purchase, ageing of the population, the explosion of the single-parent homes, the development of new communities …
ON DEMAND KEYNOTES
Reading Time: 1 minuteTo introduce, complete or conclude one of your conventions, order a Keynote on 12 proposed themes:
IMPACT OF THE COLLABORATIVE ECONOMY
Airbnb, Uber, BlaBlaCar, TransferWise, HomeAway or OlaCabs … Within 10 years, these companies completely changed the way we do commerce …
LOYALTY PROGRAMS, THE NEW CUSTOMER RELATIONSHIP
At the time of Big Data, of Customer Centricity, loyalty programs, historic tools of the Customer relationship, seem disconnected from the real expectations of the customers…
DRIVERS OF CONSUMER SPENDING AND LIFESTYLES OF THE FRENCH
Difficult for a brand, a retailer to innovate or to set up a Customer Centric strategy, without knowing and mastering its customers and their expectations…
PROFILE AND EXPECTATIONS OF THE CONNECTED CUSTOMER
In the heart of the strategies of brands, Millennials replaced the housewife under 50. The objective: attract and develop loyalty of this connected clientele carrier of future …
« TECH TITANS » AND DESINTERMEDIATION OF RETAIL
The connected objects attack all the sectors of the economy, The assisting personal life take shape, China also has its techtitans: The BAT, Vers une technocracy ? Who owns the future ?
DIGITAL STORE, LE MAGASIN DU FUTUR
Design et storytelling au cœur des magasins, L’hybridation du point de vente en lieu de vie, Le digital au service de l’expérience en magasin, Vers un nouveau rôle du vendeur
NEW MEANS OF PAYMENT AND DIGITAL WALLET
Will the mobile payment finally to take off? What innovations for the payment? Techtitans wants to bypass banks and distributors, retailers counter-attack
CONNECTED OBJECTS AND BIG DATA
Beacon : Tracking and analysis of the behavior of the consumer, The retail seizes the quantified-self, The marketing of the impulse, Towards an assisting personal shopping
RENEWAL OF SOCIAL COMMERCE
Facebook officializes the call to action, The war of buttons according to Twitter, The shopping of the curation, The monetization of message services is underway, The socialized marketplaces …