Retailers, let's face the challenges
of innovation together

MAPIC 2015

03
dec
2015
Nicolas MEUNIER
Digital Communication Manager
3 minutes
Debrief from the Partnership between Echangeur and Mapic 2015 Organised by Reed MIDEM for 21 years now , the MAPIC is the international professional market of the implementation of trade. For the 2015 edition , more than 8100 participants representing 73 countries who converged in Cannes for 3 days of discovery , exchange , sharing, but also negotiation.

Partner of MAPIC, the Echangeur was pleased to participate in the success of the show.

 

 

 

Echangeur at MAPIC

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As an aperitif at MAPIC, the tenth edition of the Matinale Economy of the House of the Metropolis Nice Côte d’Azur opened the discussion on the theme: Between Internet and new shopping centers, how the trade sector fits technological innovation?

The opportunity for Cécile Gauffriau, director of the Echangeur, to open the debate by placing the aspirations of 21stcentury consumer at the heart of new ecosystems trade. More integrated and integrated with the object of consumption, this “intégr’acteur” is in fact a responsible consumer, emancipated and palatable to new forms of transversalities and intermediation. Demanding partner, it is also more agile to unavoidable changes that should make the trade players. The opportunity also to meet the initiatives of the leading real estate and retail chains to take the pulse. It is clear that the turn is taken! Unsurprisingly, signs of trade as Sarenza Moa or continue to enrich their service offerings for the benefit of reinforcing their legitimacy territory and customer proximity. They validate the way the urgency of developing an ethical and responsible course of action. Facing them, land Unibail-Rodamco and Altarea Cogedim are poised to reinvent their craft to the position of “Master of Ceremony” new places of plural life. This break craft led them to place the customer knowledge as a keystone of an offer of enhanced service.For more details, you can see the article in France-Soir, partner Matinées Eco Metropolis Nice Côte d’Azur:

http://www.francesoir.fr/tendances-eco-france/entre-internet-et-nouveaux-centres-commerciaux-comment-le-secteur-du-commerce

Decoding by our experts

There were talks about customer knowledge throughout the two busy days in the «Shopping The World” conference program animated by Nicolas Diacono, techno trends expert at Echangeur. Thus, throughout the 13 lectures he had the opportunity to present a very detailed vision of innovations for retail  throughout the world from the UK to Italy, China, Russia, France, the United States or the Middle East.

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One thing is clear from all these discoveries. If the commercial real estate players must move, the movement is still in its infancy. Several shopping centers are still attached to basic as geolocation and transactional loyalty. It remains important for these key players, to accelerate their incursion into the Ambient Commerce. Challenged by a retailer at the conference devoted to Spain, a shopping center is also seen criticized its lack of value-added services to the retailers and customers.
In fact, the success story of Save My Smartphone (www.save.co) is likely to question the managers of shopping centers. As stated Damien MORIN, its CEO and founder, the company has grown exponentially. Founded in 2013, Save My Smartphone now has 110 shops for a monthly turnover of one million euros. With a lifting 15 million, no doubt it will still continue its rapid growth. On the client side, the promise is simple. He drops his phone at the booth Save My Smartphone. While he is shopping, the “rescuer” will carry out the repair.
Difficult to understand why such services haven’t been launched earlier. Indeed, shoe repair, key duplication are present for a long time now. While there is talk of creating traffic and retain shoppers invest in such a service is a strong differentiator and attraction.

To conclude

LThe winning formula of tomorrow will be to offer a wide range of differentiating services and adapted to the end customer. This is also the message from the closing conference, “Tomorrow Go Shopping! “To which the Echangeur was invited.
So, with 11 physical points of sales, difficult to continue to qualify Spartoo as a pure player. As indicated its CEO, Boris Saragaglia, “the first results of our Grenoble store are very promising “ The goal for e-merchants who have opened stores is to embody the brand and strengthen the emotional attachment of customers.
This is also the case for Undiz with the opening of its second Undiz machine Paris. This “new concept of point of sale” was born under the stress of too low a sales area, no doubt Sébastien Bismuth, CEO Undiz, he will spearhead the international development of the brand.

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These two cases illustrate perfectly the idea defended by the Echangeur that the customer is at the heart of the new business and finding solutions that combine time, fun, savings or recognition. This is from the customer buying motors that commercial real estate and distribution may indeed be reinvented. To illustrate this conviction, Matthew Jolly, manager of service innovation at Echangeur, thus returned to the pop-up digital store launched this year. The most notable example is that of the Swedish brand Peak Performance outdoor clothing. A perfect illustration of the change in posture to be adopted by the brands, stores or shopping center to create a partner relationship with customers. In doing so, they create the Customer Relationship of tomorrow. A strong relationship, where the sustainable trade sector has adapted to technological innovation and to the consumer of the 21st century …

Your question for Matthieu JOLLY

Nicolas MEUNIER
Digital Communication Manager
Editorialist
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