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Echangeur is partner of the O2O Afterwork organised by Mapic at Google on May 3rd

2 minutes
Again this year in 2016, Echangeur is partner with Mapic, the international retail property market. For this edition, we invite you to participate to the launching event.

Indeed, on May the 3rd, Mapic and Google France organize an afterwork meeting on the O2O customer experience. This will take place at Google France, 8 rue de Londres – 75009 Paris à partir de 18h30.  



Here is the program of the session :

18.30 : Welcoming

19.15 : Welcome speech – Nathalie Depetro, Director of Mapic & Emmanuel Begerem, Head of Channel Partnerships France, Google

19.25 : Which digital solutions to adopt in order to boost your traffic instore ?

  • The impact of digital on physical networks
  • Google and O2O
  • Business case by Google

François Loviton, Retail France Director, Google Candice Malini, Industry Manager Retail, Spécialiste Online to Offline, Google

19.45 : Brands & e-commerce : what are the advantages of a physical point of sale ? 

  • Introduction by Sylvie Guingois, Study Director, Institut Français du Libre Service (IFLS)
  • Which format to choose ? Pop up stores ? Corners, Showroom, regular shops ? A new challenge for new retailers of physical commerce ?
  • The need to integrate physical commerce in your omnichannel strategy.

With the testimonials of Maeva Bessis, CEO, – Rémy Séréna, Flagship Director, Sensee – Gary Anssens, Founder & Managing Director, – Delphine Merle, Sales Director Retail France, Unibail-Rodamco

20.15 : The “020 experience” at Mapic 2016 Nathalie Depetro, Mapic Director

20.30 : Networking cocktail


You will also discover the exclusive interview of Nicolas Diacono, Techno Trends Expert, as well as having the opportunity to exchange with our experts throughout the evening !


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