IDENTIFYING THE REAL, LIE AND RESTORING TRUST: THE CHALLENGES OF TRUE TECHNOLOGY WITH NANOTRUST.IO
The advances of AI make available to all, at very low cost, and without any technical competence, tools to generate on the fly and in bulk fake documents that look perfectly like the originals. This democratization of the «true certified false» raises questions of security and trust for companies: how to ensure that the documents exchanged are authentic? Moreover, with generative IAs like Midjourney, the world of deepfakes goes to the heart of content creation, it will become essential in the coming months or years to be able to authenticate sources of information!
The «Web3» solutions now exist to (r)establish the authenticity of documents as of all intangible elements to which it becomes possible to give an existence, a reality and even a value that must not be forgotten by the shaking of cryptocurrency markets. The emergence of a “real technology” becomes possible, thanks in particular to the mastery and maturity of the “blockchain”, this transparent and secure technology for storing “truths”, recorded in a chain of tamper-proof data. In addition, there are “decentralized identifiers” or “verifiable references”, which are other means of confirming the accuracy and reliability of data by independent sources.
For companies, this «real technology» allows to prove the accuracy of its information with verifiable references, authenticate the members of its community or its suppliers via centralized identifiers and finally store the data in a secure and transparent manner.
It is thus possible through platforms such as NanoTrust.io to verify the authenticity of an invoice, a RIB or a payslip as soon as a digital twin has been registered in a blockchain when they were created.
NanoTrust.io has deployed an authenticity platform to protect and best value enterprise data. This startup is currently working on the authenticity of certificates, invoices, diplomas and even salary statements.