Retailers, let's face the challenges
of innovation together

17
mar
2016
Nicolas DIACONO
Technological Trends Senior Analyst
1 minute

Making it yourself​

THE CONCEPT

Take a picture of your ears with the Normal application. For $199 and within 48 hours, the retailer prints customized audio earphones for you that perfectly fit each of your ears. ​
In terms of service, the experience is beyond reproach. A personalized box, a handwritten thank you note or lifetime warranty on the earphones are services that reassure you and create sustainable engagement.​

TO DO DURING THE VISIT​

1 store = 3 functions​

  • At the store entrance, the message is clear. As well as the shop, the place is the company’s head office but also a production plant and research and development centre.​

 

Buy your earphones​

  • Nothing could be easier… download the application or ask a sales assistant for help.
  • ​When you ear has been photographed, just specify your preferences to customize your earphones.​

Observe the printers​

  • Along the sides of the shop, do not hesitate to observe the 3D printers hard at work.​

Pay quickly and easily​

  • At Normal, payment is made with an iPod Touch and the Square box. ​
  • When the amount has been entered, the sales assistant just zips your card. Your signature is recorded and the payment is finalized.​

Open the box​

  • Inside the box are the customized earphones in a box bearing your name, as well as a thank you note handwritten by a team member.​

Live the experience in video

Photos
gallery

Nicolas DIACONO
Technological Trends Senior Analyst
As an expert in emerging technologies, Nicolas travels to innovation shows around the world to spot and analyse the new trends.
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