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A unique data flow analysis and marketing optimization solution used in physical stores

29
sep
2018
Elisabeth MENANT
Technological & Marketing Trends Analyst
2 minutes
The startup Retency has various missions, in particular providing brands and physical areas with the traffic analyzing and re-targeting tools, as effective as the ones used by online players. Also, Retency supply’s bricks and mortars the means to improve the efficiency of their “Drive to Store” marketing campaigns and enables them to develop new services and a “seamless” multi-channel experience.

In few words

Retency is a multi-sensor technology that, thanks to its algorithms, enables merchants to anticipate the needs of their customers, to change in real-time the organization of their teams depending on the number of visitors and to display a personalized message on screens when clients approach.

Retency also allows brands to optimize their mobile campaigns and to measure the efficiency of their off line campaigns.

Technological Innovation

Completely developed by a team of software engineers and aeronautics experts, Retency is a proprietary technology. It adapts to every client. Retency is multi-sensor. Their equipment is easy to install and independent. Their algorithms ensure great relevance while respecting CNIL regulations.

Retency recently received (in may 2017) the approval from the CNIL to measure the audience of advertisements displayed in the streets. .

This process, particularly innovative, allows Retency to identify very precisely for each billboard campaign the coverage rate, the repetition rate as well as the impact in store through the “drive to store”.

This approval by the CNIL is the result of more than 18 months research and development by the technical teams of Retency. This is a first time in Europe !

Business case

Retency developed, for one of its clients’ accounts, a system that alerts in real time a peak in visitors in the store.

Using a colour coded map of the store, viewable on the salesmen’s tablets, the staff can see, in real time, where the clients are. This allows the right amount of staff to be in the right place at the right time and to have a better allocation of resources.

The Startup

logo Retency

Founded end of 2014, Retency has been created by Isabelle Bordry and Xavier Darrigol in order to accompany the offline retailers in their digital transformation. They provide them tools to analyse their audience and to optimize their marketing campaigns so that they became as efficient as their online counterparts.

Retency counts more than 15 employees. Based in Paris and Dubai, the startup also has clients in Spain, Italy, Germany, the U.K. and Sweden. The startups works for major brands and retailers in the DIY, Food, Fashion such as Leroy Merlin, Orange, le groupe Etam, C&A, Marionnaud, Jardiland but also real estate companies Klepierre, Immochan and Carmila.

Elisabeth MENANT
Technological & Marketing Trends Analyst
To explore with you the transformation of retail with a double approach both editorial and business
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