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Strenghten your brand with visual content produced by your community thanks to Headoo !

25
jul
2019
Elisabeth MENANT
Technological & Marketing Trends Analyst
1 minute
Headoo is a Visual Marketing technology that helps brands create and maintain a special relationship with each of their customers.


 

In few words

Headoo is a visual marketing content provider that supports brands in building individual relationships with their customers on the Web, at events and on social networks. For this, it automatically collects images posted by your Facebook or Instagram community daily or during events.

Technological Innovation

Headoo is the only French platform certified by Instagram USA to be able to collect images on the site legally. A procedure for lifting image rights in accordance with the European legislation RGPD makes it possible to use these images without risks. The automatic detection API on images (objects, logos ..) allows a pre-moderation.

A Business case

The goal is to editorialize Le Coq Sportif e-commerce website to improve sales.
Using Headoo, Le Coq Sportif achieved + 20% conversion rate on the pages that contain Instagram images from the Coq Sportif community on Instagram.

Elisabeth MENANT
Technological & Marketing Trends Analyst
To explore with you the transformation of retail with a double approach both editorial and business
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