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“BE A VOICE, NOT AN ECHO”: BRAND VOICE AS A STRATEGIC AND DIFFERENTIATING ELEMENT

28
sep
2018
Nicolas DIACONO
Technological Trends Senior Analyst
2 minutes
The advent of voice assistants and Voice-Commerce is disrupting the customer relationship and impacting the visibility of brands. Companies and brands must now stand out via their vocal identity. Thanks to Voxygen’s Multi-Expressive Voice technologies, brands can have unique, high-quality, context-specific voices: with well-chosen words and the right tone, they are better able to capture the attention of their customers.

In few words

The “Voice-First” revolution is here and it has a voice! Now made possible by the GAFAs, it is permanently transforming the customer experience. Voice is the most natural, the most intuitive and the most effective user interface. Voice, as a new user-experience, allows you to create a much deeper emotional relationship than with a keyboard or screen interface. The voice, like a spokesperson, becomes a strategic and integral part of companies’ digital brands.

voice

In a market that has an unfortunate tendency to “GAFA-ify”, Voxygen creates high-quality, multi-expressive, brand-encapsulating voices for its customers, that allow them to differentiate themselves, to personalise their products and to embody their services. This “incarnation”, an authentic personality and vocal identity, allows brands to create a stronger emotional connection with their customers/consumers, and above all to homogenise the customer experience across all channels, physical (contact centre) and digital (voice assistants, apps, and devices).

google Home

With the advent of voice assistants facilitated by the rise of artificial intelligence, Voxygen’s expressive voices are thrilling users with personalised experiences and relevant and enriched interactions. These voices give a real emotional strength to companies’ and brands’ CRM.

Technological Innovation

Voxygen’s Expressive Speech technology is multilingual, extremely fast (40 times real time), robust and scalable (several thousands of simultaneous interactions), and easily integrable by standard interfaces (MRCP, HTTP, TCP) into all CRM solutions: voice assistants, traveller information, robots, etc…

Even more importantly, Voxygen’s Expressive Speech technology follows W3C recommendations (SSML 1.0 and 1.1 and PLS 1.0), which allow for more or less fine control over synthetic voices (such as pronunciation, volume, tone, and many other characteristics). The wealth of parameter-setting elements (tags, tags, attributes, values) available reflects the state of the art in quality, control and diversity for Voxygen voice production.

Voxygen solutions and Expressive Voices have the advantage of ubiquity: they are available in the same quality on multiple platforms (Linux, Windows, Android, iOS, OS X).

A business case

Voxygen has created and enriched brand voices for SNCF (e-Mone), EDF, Météo France, Orange, Bouygues, as well as numerous humanoid robots.

SNCF is a true pioneer of Brand Voice. In the early 1980s, SNCF decided to use Simone Hérault as its unique voice. Every day, clear and warm messages welcome millions of travellers, inform and reassure them. E-Mone, the digital double of Simone’s voice, transforms text into expressive speech and perpetuates SNCF’s vocal identity.

E-Mone has the gift of ubiquity and is available on multiple channels: real-time passenger information in stations, accessibility on terminals and ticket machines, or in SNCF’s Interactive Voice Servers (IVS).

Voxygen has also been chosen as the voice synthesis technology for ATOS Worldline’s omni-channel contact centre solution for BNP Paribas.

About the StartUp

voxygen_logo_noirVoxygen, founded in 2011, is a spin-off of the team and speech synthesis technology developed at Orange Labs, Orange’s R&D centre. Voxygen’s technology is based on over 20 years of R&D and expertise. Voxygen is based in Pleumeur-Bodou, in northern Brittany, and has offices in Rennes and Paris.

 

Voxygen has over 100 clients located mainly in France and Europe, and is commencing operations in the United States and Canada.

Nicolas DIACONO
Technological Trends Senior Analyst
As an expert in emerging technologies, Nicolas travels to innovation shows around the world to spot and analyse the new trends.
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