Retailers, let's face the challenges
of innovation together

Matthieu JOLLY
2 minutes
Since its inception, it has been the customers who sell the products of the German household appliances brand.  Loyal users, they are in fact the best ambassadors of the qualities of the Thermomix. However, faced with the low penetration of the device in Paris, the brand decided to open a shop, without changing its philosophy.  The focus is on the customer experience through culinary workshops to convince hesitant customers.

•       It’s a showcase that catches the attention of passersby with a simple vacuum cleaner

•       The opportunity to participate in a cooking class to understand how the Thermomix works

•       A shop that focuses on the user experience more than selling items

What to do and see

See a vacuum cleaner from the street

As you walk down the street, a shop window catches your eye.  Inside, a robot is vacuuming. To understand what’s happening, you go to the point of sale and ask the sales assistants for more details.

Try out the appliance

You’re still not sure about going through with buying a Thermomix?  The easiest way is to sign up for one of the cookery workshops held right in the shop.  In one hour you can try it out, handle it, and, well…cook!

Taste an ice cream

Throughout the day you can enjoy tasting recipes cooked with the Thermomix.

Buy recipes

Have you tried all the brand’s recipes?  In the basement, you can buy a cookbook to add to your collection and continue to wow your family.

Clean the space

In addition to Thermomix, the store also sells Kumbold, the home care solution.  Come and try out its possibilities.

The concept in photos

Matthieu JOLLY
Facing with the changes in retail, today's innovations help Matthew to think about tomorrow's relationship between the brand and the consumer.
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