• It’s a showcase that catches the attention of passersby with a simple vacuum cleaner
• The opportunity to participate in a cooking class to understand how the Thermomix works
• A shop that focuses on the user experience more than selling items
What to do and see

See a vacuum cleaner from the street
As you walk down the street, a shop window catches your eye. Inside, a robot is vacuuming. To understand what’s happening, you go to the point of sale and ask the sales assistants for more details.

Try out the appliance
You’re still not sure about going through with buying a Thermomix? The easiest way is to sign up for one of the cookery workshops held right in the shop. In one hour you can try it out, handle it, and, well…cook!

Taste an ice cream
Throughout the day you can enjoy tasting recipes cooked with the Thermomix.

Buy recipes
Have you tried all the brand’s recipes? In the basement, you can buy a cookbook to add to your collection and continue to wow your family.

Clean the space
In addition to Thermomix, the store also sells Kumbold, the home care solution. Come and try out its possibilities.
The concept in photos





