Retailers, let's face the challenges
of innovation together

26
jan
2018
Elisabeth MENANT
Technological & Marketing Trends Analyst
1 minute
With three floors and over 1500m², the London flagship is the largest store of the Italian brand. From window shop, a twelve-meter high arche covered in LED screens invites the customer to enter the store. The point of sale combines digital and customer experience with a knitwear theater, a lounge area for reading books and design magazine and a series of touchscreen tables which enable customer to interact with the entire collection and brand’s contents.

What to do and see ?

Discover the product offer

Looking for clothing tips? The easiest way is to use one of the digital screen present on each floor. Put an article on it and, thanks to the associated RFID chip, you will see all the complementary articles.

Avoid waiting at checkout

On the three levels of the store, you will find only one checkout dedicated to cash payments. To pay, go to one of the stations pods installed in the aisles of the store and ask the sellers to cash you.

Ask a child for a drawing

If you come with your children, you can leave them in front of the blackboard. Give them a chalk and let their imagination work!

Rest and read a book

Do you want to take a break from your shopping day? Sit on one of the chairs in the store to flip through a magazine or a design book.

Leave your shopping in the store

If you do not want to carry your shopping, you can use Dropit. The startup will send a courier to pick them up and deliver them to your hotel.

The store in pictures

Elisabeth MENANT
Technological & Marketing Trends Analyst
To explore with you the transformation of retail with a double approach both editorial and business
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