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18
feb
2016
Elisabeth MENANT
Technological & Marketing Trends Analyst
2 minutes

AN OMNICHANNEL PERSONAL SHOPPING SERVICE

British retail chain TopShop expands its Personal Shopping service. This service puts you in contact with a fashion adviser to choose outfits that match your tastes. For customers who cannot benefit from its in-store service, the retailer offers Hangout videoconference sessions.

The concept

Le concept

The Topshop chain, created in 1964, was one of the first to offer a broad range of products for sale, such as accessories, shoes, lingerie and make-up at affordable prices. Topshop renews its ready-to-wear collections of 300 items every week, making novelty and trend-setting its hallmark.

Topshop has a ready-to-wear chain for men called Topman, with its own bricks-and-mortar stores. Indeed it is for them that it created the Personal remote Shopper service. This service puts you in contact with a fashion adviser to choose outfits that match your tastes.

By giving its customers the possibility of directly contacting their preferred sales assistant to arrange a personal fitting session, the retailer perfectly illustrates one of the drivers of consumer spending, namely ENHANCEMENT.

Why visiting the shop

GETTING ADVICE IN STORE

You’ve made an appointment with a TopShop fashion adviser? Just go to the Personal Shopping area where the fashion adviser will meet you with a selection of outfits that match your tastes. All you need to do is make the appointment on the retailer’s web site and fill in a questionnaire: shoe size, clothes size, preferred colours, a description of your daily dress style, your fashion icons…

In store, you are received in an exclusive area with a salon at the entrance, and magazines for sources of inspiration…

Le concept

OR FROM HOME

For customers who cannot benefit from its in-store Personal Shopping service, the British retailer offers Hangout videoconference sessions. Shoppers can then either buy online or decide to go to the store in person.

Prendre soin de soi

TAKING CARE OF YOUR

The Topshop flagship store is impressive for anyone discovering it for the first time. It enumerates all the services, hair styling or beauty workshop, plait or piercing stands, mini catering areas, which all make it a veritable living environment. This is all naturally strategically located in the heart of the store, between clothes, handbags and jewellery.

PAYING WITH ONE'S BRACELET

The collection includes bracelets, smartphone cases and key rings that all incorporate an NFC chip with a mobile payment solution, Barclays bank’s B-Pay. This launch also coincides with the raising of the upper limit on contactless payments to 30 pounds (over 41 euros).

 

 

Photos gallery

Elisabeth MENANT
Technological & Marketing Trends Analyst
To explore with you the transformation of retail with a double approach both editorial and business
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