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2 minutes

Tell me a story !

Story is a radical concept store that, like a magazine, renews its concept every 6 to 8 weeks.

The concept


In this 185 square-metre area, a new story is recounted to customers every 2 months: holidays, design, colours, love, etc.

The merchandising and the offer are fully modified, always on a top-of-the-range product line: products of creators, delicatessen products and models in limited editions. The offer is always promoted and driven by in-store workshops.


Follow on social media

Story opened its doors on 27 April after a two-month closure.

Via its Instagram account, its customers can try and guess the next theme.

Discovering a new story

Whenever it reopens, the retailer proposes a new story, a new magazine: well-being, technology or freshness for instance.

Taking advantage of partnerships

On each theme, Story partners a brand or retail chain to benefit from its expertise in the field. For instance, Yahoo experts have created digital special-interest magazines: beauty, style, technology, health or even travel.

Finding an idea for a gift

If the theme inspires you, you’ll have no difficulty finding a gift to take back to France. The retail offering covers all types of need: jewellery, beauty products, books or bicycles for instance.

Discovering innovative products

With an upmarket offering, one can quite often unearth a surprising product, like these storage pentagons designed by Tim Karoleff.

Live the experience in video

Photos gallery

As an expert in emerging technologies, Nicolas travels to innovation shows around the world to spot and analyse the new trends.
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