This is STORY
Tell me a story !
The concept
In this 185 square-metre area, a new story is recounted to customers every 2 months: holidays, design, colours, love, etc.
The merchandising and the offer are fully modified, always on a top-of-the-range product line: products of creators, delicatessen products and models in limited editions. The offer is always promoted and driven by in-store workshops.
TO DO DURING THE VISIT
Follow on social media
Story opened its doors on 27 April after a two-month closure.
Via its Instagram account, its customers can try and guess the next theme.
Discovering a new story
Whenever it reopens, the retailer proposes a new story, a new magazine: well-being, technology or freshness for instance.
Taking advantage of partnerships
On each theme, Story partners a brand or retail chain to benefit from its expertise in the field. For instance, Yahoo experts have created digital special-interest magazines: beauty, style, technology, health or even travel.
Finding an idea for a gift
If the theme inspires you, you’ll have no difficulty finding a gift to take back to France. The retail offering covers all types of need: jewellery, beauty products, books or bicycles for instance.
Discovering innovative products
With an upmarket offering, one can quite often unearth a surprising product, like these storage pentagons designed by Tim Karoleff.
Live the experience in video
Photos gallery
