Retailers, let's face the challenges
of innovation together

Matthieu JOLLY
2 minutes

In 2014, the pure player Pro-Direct Soccer opened their first sales point in the centre of London. Combining the best of the physical and digital worlds, the store is a unique experience for anyone who visits. Clients can look through the largest sports shoe catalogue in the world  in an immersive and colourful atmosphere. Visiting the store is a great experience, there are 5 a-side football grounds, events with pros and the brand even has it’s own Academy.

  • The no-stock concept allows the optimisation of the digital immersion
  • A unique catalogue of shoe references
  • The chance to follow football updates and news from all over the world
  • Very strong advertising on social media
  • Meet and greets with professional footballers

What to do and see

Find the boots of your dreams

If you like sports shoes then you should take a look at the wall that showcases different styles of trainers : wacky designs, boots that have been worn by your favourite sportsmen, etc… It’s a great way to get people to take their eyes off of the screens.

See the clothes on screen

Chose clothes on the tablet or on the terminal, click on the screen and your virtual model will appear. This digital way to showcase the brands products makes the visit even more interesting.

Share your love for the game

The social wall allows you to keep up with all of the current news concerning professional footballers and to find out what they are wearing.

Stay informed

If the brand is very active on social media, a large TV screen continuously airs the latest news from the football world such as results, player interviews, etc…

Play foosball in store

All over the world, football creates social connections. In the store, you can play foosball against your friends, other customers or the staff.

The store in pictures

Matthieu JOLLY
Facing with the changes in retail, today's innovations help Matthew to think about tomorrow's relationship between the brand and the consumer.
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