Retailers, let's face the challenges
of innovation together

Live a unique and seamless Experience with Asics

Matthieu JOLLY
2 minutes


The store is a first for the company, uniting all of its brands, Onitsuka Tiger, Haglöfs, Asics Tiger and Asics, under one roof. Adjusting the experience to make it more accessible to a wider audience creates the air of a more general lifestyle store using a wide range of technologies (robotic arms, skelter-style slide, screens, …) to put the customer in control, empowering them to make well-informed purchase decisions rather than have answers dictated to them.


What to do and see

Observe the robot in the window

As you walk down the street, your eyes are drawn to the shop window. Indeed, a robotic articulated arm grabs a shoe and presents it to you! Intrigued, you stop to watch this strange and unexpected choreography.

Follow a shoebox

Once you have chosen your model, the seller communicates your choice and size to the stock upstairs. The box is then placed on skelter-style rails and you will be able to follow his journey to you.

Discover the new footwear models

You still hesitate between different models. If no salesman is available, you can use the screen in the basement to discover their different features.

Run to test a shoe model

Try your running pair on one of the treadmills. With the Motion ID service and a 10-minute run, you’ll find the shoe of your dreams.

Have a drink

In addition to the electrical outlets to recharge your smartphone, you can also enjoy your visit to drink one of the various energy drinks available.

The concept in photo

Matthieu JOLLY
Facing with the changes in retail, today's innovations help Matthew to think about tomorrow's relationship between the brand and the consumer.
Back to the top

Recommended posts