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Lenskart: Revolutionizing spectacles retail with AR and Virtual Try On in India

Céline Delacharlerie
5 minutes

Lenskart is a popular eyewear company based in India that offers a wide range of eyeglasses, sunglasses, and contact lenses. The company was founded in 2010 by Peyush Bansal and has since grown to become one of the largest online eyewear retailers in India. Lenskart operates both online and offline stores across India and has its own manufacturing unit to produce eyewear.

One of the key features that sets Lenskart apart from other eyewear companies is its virtual try-on feature. This feature uses advanced augmented reality technology to allow customers to try on eyeglasses and sunglasses virtually before making a purchase. This technology has revolutionized the way people shop for eyewear online and has made the process much more convenient and enjoyable. To use the virtual try-on feature, customers simply need to visit the Lenskart website or app and select the frame that they are interested in. They can then use their phone’s camera to see how the frame looks on their face in real time. This allows them to get a realistic and immersive experience and see how the frame will look from different angles.

The virtual try-on feature also allows customers to compare different frames side by side and see which one looks best on them. This eliminates the need to go to a physical store and try on multiple frames, which can be time-consuming and frustrating. Another benefit of the virtual try-on feature is that it helps customers make more informed decisions when purchasing eyewear online. They can see how the frame looks on their face and get a sense of its size and fit before making a purchase. This can help reduce the likelihood of returns and exchanges, which can be a hassle for both the customer and the company.

In conclusion, Lenskart’s virtual try-on feature is a game-changer for online eyewear shopping. It has made the process much more convenient and enjoyable for customers and has helped reduce the likelihood of returns and exchanges. As augmented reality technology continues to evolve, we can expect to see more companies incorporating it into their online shopping experiences to provide a more immersive and interactive experience for customers.

Why visit the website?

Get eye tested at home

Getting an eye test at home is incredibly convenient. You don’t have to worry about scheduling an appointment and traveling to a physical store, which can be time-consuming and inconvenient. With Lenskart’s home eye test service, you can book an appointment at a time that suits you, and a certified optometrist will visit your home to conduct the eye test. This is especially helpful for people who have mobility issues or a busy schedule, as it eliminates the need to travel to a physical store. Moreover, home eye tests are convenient for families with young children, as it eliminates the need to take the child to a store and keeps them in the comfort of their home.

Test the selected frames directly

The Virtual Try-On feature provides a 3D visualization of the frames, making it easier to see how they look from different angles and in different lighting conditions.

The Virtual Try-On feature allows you to see how different frames look on your face. This helps you find the right size and fit for your face shape and features.

Trying on multiple frames physically can be time-consuming and tiring. With the Virtual Try-On feature, you can save time and effort and find the right frame quickly.

Try Multiple Frames

The Virtual Try-On feature on Lenskart allows you to try on multiple frames without any restrictions. This is a huge advantage over physical try-ons because you don’t have to worry about time constraints or limited inventory. You can browse through the entire collection of frames available on the website and try on as many frames as you want. This gives you the freedom to experiment with different styles and find the perfect frame that suits your face shape, skin tone, and personal style.

Moreover, virtual try-ons are not limited to the frames available in-store. You can try on frames that are not physically available in stores, and you may discover a frame that you would have never found through a physical try-on. This feature allows you to discover new styles and expand your options, giving you more chances to find the perfect frame.

Share with friends and family

The Virtual Try-On feature on Lenskart allows you to take screenshots of the frames you try on and share them with your friends and family.

This is a great way to get feedback and opinions from people you trust. Sharing virtual try-on images with others helps you make a better decision about which frame to choose.

Sharing virtual try-on images with friends and family is especially helpful if you’re shopping for glasses online. Unlike physical stores, you don’t have someone to ask for their opinion in-person.

Sharing images of yourself wearing different frames with loved ones provides you with the next best thing, and can help you make a more informed decision.

Céline Delacharlerie
Celine is the correspondent of the Echangeur in China. On the lookout for retail innovations, she identifies and analyzes the latest retail and consumer trends in Asia.
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