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Kaikai, the e-commerce app that is all the rage in Singapore!

Céline Delacharlerie
4 minutes

KaiKai is an application that mixes gaming and shopping. It differentiates itself from the largest e-commerce platforms in Asia (Shopee and Lazada) by offering discounted offers twice a day on an online-to-offline model allowing you to buy online and collect in store.

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KaiKai is a Singaporean shopping application that offers “flash” sales of products at very reduced prices, in the same idea as Veepee, formerly Vente Privée. With the difference that KaiKai offers products that are not necessarily discontinued. These promotions are very frequent: every day at noon and 8 p.m.

The offers are diverse: gym memberships, vacuum cleaners, food, etc. After reserving a product, all you have to do is go to the store to buy it on the spot at a reduced price. A QR code is generated during online payment. We are therefore talking about online-to-offline shopping (book online to buy on site).

This system allows users to shop online, which has become very popular since the pandemic, buyers can collect the product whenever they want and thus ensure that there are no problems or defects.

What makes Kaikai unique? It’s the gaming aspect!

The number of products sold at low prices is very limited so it’s a race to get to book the offer of your choice. You have to be one of the first to click on “book now”. This race for offers gamifies the application because shopping becomes a game, you have to be among the first to win. 

The app was launched in June 2021 and ended up in 1st position in the rankings of the Apple Store and Google Play Store. From the first week, the total of transactions rose to 980,000 Singaporean dollars (633,000 euros). This is a significant number for an app that has only been available for a week. Additionally, Kaikai’s “live commerce” (similar to teleshopping where users can purchase a product from a streamed video) was watched by 100,000 Singaporeans, which represents almost 2% of the Singaporean population. The live saw more than 40,000 comments. Continuing this trend, Kaikai expanded to Hong Kong in September 2021. The Kaikai team plans to move to Japan next spring.

Why use it?

Enjoy frequent promotions

When you open the app, various offers appear on the screen. You can take advantage of it by pressing “book now” in order to use the promotion later. A counter appears too, which forces you to make a quick decision because other app users want to take advantage of it too. In addition, the initial price crossed out appears just above the new price to show you the size of the discount. Finally, the number of places where you can go to buy the product on sale appears (all places are in Singapore). 

Buy discounted products twice a day

Twice a day, the app organizes flash sales at noon and 8 p.m. To make you want to participate, the percentage of reduction appears on the tab with the time remaining before everyone has access to the promotions. In addition, there are several brands listed at the bottom of the page to let you know what type of product will be sold with the name of a specific product. You can ask the app to receive a notification when the products are ready. You have to hurry because there is a limit, not everyone will be able to take advantage of these discounts.  

Discover personalized collections
Kaikai selection

On the app’s main page is a button that takes you to collections customized for you. The app uses your previous purchases to suggest products that are likely to interest you. Some of these products will only be available at noon or 8 p.m., but the selection helps you make a choice more quickly.

Consulter les “Best Sellers” de l’app 
Kaikai best sellers

Some offers remain available to you for longer periods of time. You can find them in the “Best Sellers” of the app. These products are very popular and their discounts last longer than other offers that show up at noon and 8 p.m. Even if these promotions are available longer, you have to hurry because they will not be on the app forever.

View your purchases
KaiKai achats

In the “My Kaikai Bag” section you can see all the promotions and offers you have booked. Then you have to go to the store to enjoy it. Once the product has been purchased, it will appear in the “purchased” section, so you will no longer be able to use the promotion.

Céline Delacharlerie
Celine is the correspondent of the Echangeur in China. On the lookout for retail innovations, she identifies and analyzes the latest retail and consumer trends in Asia.
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