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The store where the screen is king

In the JD Sports store in Oxford Street, a key element of the customer experience is based on digital technology. Here it is the screens that are central to the omnichannel and merchandising strategy.

The concept

Devanture du magasin


JD, The King of Trainers, is one of the biggest retail chains in Great Britain, with more than 350 streetwear stores.

JD has worked with the biggest brands like Nike, Adidas, Puma, Lacoste, Converse since 1981 to bring you the latest trends. At JD, digital is everywhere to be seen at the Oxford Street retail outlet, which opened in July 2015, through a multitude of interactive screens, Click & Collect and customization.

To do during the visit

Tester et personnaliser ses chaussures

Try on and customize

With an increasingly expanding offering of football boots, the retailer has chosen to create a test area where customers can play football right in the store in order to try out their football boots before buying them. The boots can then be customized in situ at the Boot ID corner.

Suivre larrivée des produits du stock

See your products arrive from stock and collect your online orders

Customers can also track the arrival of the boots they want to try out in real time on a screen and a conveyor belt. A counter on the 1st floor is set aside for collecting orders in store.

Store to web

Interact with the web site in store

Tens of interactive screens and tablets connected to the web site enable the range to be extended.

Apparaitre en magasin

Appear on the store's screens

A giant screen on the 1st floor lets you take pictures of yourself and appear on the screen right in the middle of the store. Ideal for customers in search of recognition.

Payer avec paypal ou apple pay en magasin

Pay for your purchases with Paypal or Apple Pay

The retailer offers you the option of paying for your purchases at the point of sale using the Paypal or Apple Pay application, as you would on the web site.

Live the experience in video

Photos gallery

As an expert in emerging technologies, Nicolas travels to innovation shows around the world to spot and analyse the new trends.
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