The store where the screen is king
The concept
JD, The King of Trainers, is one of the biggest retail chains in Great Britain, with more than 350 streetwear stores.
JD has worked with the biggest brands like Nike, Adidas, Puma, Lacoste, Converse since 1981 to bring you the latest trends. At JD, digital is everywhere to be seen at the Oxford Street retail outlet, which opened in July 2015, through a multitude of interactive screens, Click & Collect and customization.
To do during the visit
Try on and customize
With an increasingly expanding offering of football boots, the retailer has chosen to create a test area where customers can play football right in the store in order to try out their football boots before buying them. The boots can then be customized in situ at the Boot ID corner.
See your products arrive from stock and collect your online orders
Customers can also track the arrival of the boots they want to try out in real time on a screen and a conveyor belt. A counter on the 1st floor is set aside for collecting orders in store.
Interact with the web site in store
Tens of interactive screens and tablets connected to the web site enable the range to be extended.
Appear on the store's screens
A giant screen on the 1st floor lets you take pictures of yourself and appear on the screen right in the middle of the store. Ideal for customers in search of recognition.
Pay for your purchases with Paypal or Apple Pay
The retailer offers you the option of paying for your purchases at the point of sale using the Paypal or Apple Pay application, as you would on the web site.
Live the experience in video
Photos gallery
