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instacart offers in-store payment

Bertrand Leseigneur
2 minutes

Instacart launched its Scan & Pay solution at Foodcellar Market in New York.
This test marks the start in retail of Instacart’s Scan & Pay system, part of Instacart’s Connected Stores retail suite of solutions announced in September.
The launch of Scan & Pay marks a key milestone for Instacart as it goes beyond e-commerce and aims to offer more turnkey solutions in stores for retailers.
While many grocers require customers to use an app – either stand-alone or through the retailer’s app – to use scan-and-go programs, the Instacart offer allows customers to access it via a mobile browser.


To access Instacart’s Scan & Pay solution at Foodcellar, customers can scan a QR code on a panel, which also contains store Wi-Fi connection information. 

Customers can then scan the barcodes of the products they are interested in (including bulk items such as weighing products).
The Scan & Pay solution links in-store purchases to customers’ online Instacart accounts, allowing them to repurchase the same items.


Before leaving the store, customers use Scan & Pay Exit terminals to scan a QR code on their phone.

Average basket

Instacart noted that Scan & Pay is the most popular during peak hours at 1pm. and 5pm, and that customers usually use it for smaller baskets, with less than 10 items on average. Instacart says Scan & Pay helps customers stay on budget – a major goal in the midst of multi-month high inflation – by showing them how much they spend when scanning items.

User feedback

The huge advantage of this in-store payment solution is its ease of use: there is no need to download an app or learn complicated technology.
We go into the store, scan the QR code and go shopping. Payment is then made using one of the phone’s payment solutions (Apple Pay or others).

Bertrand Leseigneur
Based in New York, Bertrand is the Innovation Retail correspondent of the Echangeur in the USA, he decodes the latest American concept stores !!
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