Retailers, let's face the challenges
of innovation together

Matthieu JOLLY
2 minutes
In this showroom, the brand showcase it’s engineering prowess and unique portfolio by demonstrating the scientific concepts underpinning their products. In fact, experience is everywhere! Customers can explore the research and development stages of Dyson product development or try them for real. From the website, they can booked an appointment in order to have their hair styled using the new Supersonic hairdryer in a fully functioning hair salon.

What to do and see

Visit the prototype museum

Watch the different prototypes of the Supersonic hanging on the wall to take a trip into the R & D of the brand. Its engineers took more than four years and manufactured some six hundred prototypes to develop the hair dryer.

Have hair styled

Still hesitating to invest 430 € in a hair dryer? To make a rational decision, go to the brand website and book a time slot for washing and drying hair. What to judge qualities qualities of the product.

Select dirt to vacuum

Have you never tried a Dyson vacuum? To test it, choose several boxes of dirt and pour them on the floor corresponding to your interior.

vacuum the interior

Once soil is dirty, just take one of the vacuum cleaners on the wall. Turn it on and clean the room in a jiffy. You have tested a Dyson!

sustain an challenge

Innovate is to solve problems that seem insoluble. Take advantage of your visit to take up one of the challenges proposed by the engineers of the brand.

The store in pictures

Matthieu JOLLY
Facing with the changes in retail, today's innovations help Matthew to think about tomorrow's relationship between the brand and the consumer.
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