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01
mar
2017
Bertrand Leseigneur
Retail Innovation Correspondent USA
2 minutes

Good news for car enthusiasts

Amazon now offers an automotive thematic on its site with “Your garage” : good news for users who want to replace a part, clean or repair their vehicle themselves. Garage owners have to worry if Sunday handymen show up !

aLaUneAmazonGarage

The concept

By minimizing the main steps of its online purchase process, Amazon hopes to make customer experience easier. Proof being with the Dash buttons : one simple push on the button of your favorite brand enables you to order the chosen product online.

accessoire

In the same perspective, Amazon has just launched « Your Garage », a themed section allowing the purchase of equipment and spare parts for all types of cars.  To simplify your purchase and the customer experience, all you need to do is provide online the model of your car, Amazon will suggest adapted equipment, spare parts and other available products.

Why visiting the website Amazon "Your garage"?

Your car on Amazon

To start, all you have to do is provide information about your car (brand, type, year…)

The Amazon concept extended to the automobile industry

Just like each purchase on Amazon, the website offers different categories of products (engines, cleaning products, accessories, etc…) as well as the best sellers concerning products linked with your vehicle. These functionalities give you advice and encourage you to make a purchase.

Making a purchase

You can find products very easily because they fit perfectly with your car. Having doubts ? The website has set up an additional questionnaire about the vehicle, in order to better target and to specify products. The website delivers orders via Amazon Prime (free delivery service with subscription) which allows you to receive products in a short time and without delivery charges.

 

Handy for true D-I-Y savvies

For the most experienced clients, Amazon even enables the purchase of engine spare parts

A logical purchasing process

Just like on any other theme of the website, you can ad products to your virtual basket and can therefor validate your order. Amazon doesn’t hesitate to push more products, bought buy other customers.

In summary

The main innovation of this system is enabling any motorist, beginner or advanced, to buy products for their cars directly onlineEasily finding products that are compatible with your vehicle makes the purchase experience quick and simple. Once again, Amazon has made purchasing easy and user-friendly, so that the customer doesn’t put in too much effort.

The experience in photos

Bertrand Leseigneur
Retail Innovation Correspondent USA
Based in New York, Bertrand is the Innovation Retail correspondent of the Echangeur in the USA, he decodes the latest American concept stores !!
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