Amazon launches its website “Your Garage”
Good news for car enthusiasts
The concept
By minimizing the main steps of its online purchase process, Amazon hopes to make customer experience easier. Proof being with the Dash buttons : one simple push on the button of your favorite brand enables you to order the chosen product online.
In the same perspective, Amazon has just launched « Your Garage », a themed section allowing the purchase of equipment and spare parts for all types of cars. To simplify your purchase and the customer experience, all you need to do is provide online the model of your car, Amazon will suggest adapted equipment, spare parts and other available products.
Why visiting the website Amazon "Your garage"?
Your car on Amazon
To start, all you have to do is provide information about your car (brand, type, year…)
The Amazon concept extended to the automobile industry
Just like each purchase on Amazon, the website offers different categories of products (engines, cleaning products, accessories, etc…) as well as the best sellers concerning products linked with your vehicle. These functionalities give you advice and encourage you to make a purchase.
Making a purchase
You can find products very easily because they fit perfectly with your car. Having doubts ? The website has set up an additional questionnaire about the vehicle, in order to better target and to specify products. The website delivers orders via Amazon Prime (free delivery service with subscription) which allows you to receive products in a short time and without delivery charges.
Handy for true D-I-Y savvies
For the most experienced clients, Amazon even enables the purchase of engine spare parts
A logical purchasing process
Just like on any other theme of the website, you can ad products to your virtual basket and can therefor validate your order. Amazon doesn’t hesitate to push more products, bought buy other customers.
In summary
The main innovation of this system is enabling any motorist, beginner or advanced, to buy products for their cars directly online. Easily finding products that are compatible with your vehicle makes the purchase experience quick and simple. Once again, Amazon has made purchasing easy and user-friendly, so that the customer doesn’t put in too much effort.
The experience in photos
