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Alongside Nous Anti-Gaspi, putting an end to food waste

Elisabeth MENANT
Innovation Trends Manager
2 minutes

Part of Brittany in 2018, the brand guided by the fight against food waste continues to expand on the territory by offering consumers and local producers the opportunity to do good for their wallets and the planet .

The concept

End food waste! This is the credo of the Nous Anti-Gaspi grocery store, which opened in 2018 in Melesse, a town of 6,000 inhabitants near Rennes. With more than 20 points of sale, the brand has since come a long way. It sells products refused by large retailers (short use-by dates, damaged packaging, ugly fruits and vegetables, etc.) as well as production surpluses, taken back directly from the producer with a discount of 30% on average. If the arrivals are random, each store offers a complete offer: fruit and vegetables, dairy products, dairy products, meats, savory and sweet groceries, drinks, hygiene, cleaning, etc.

Why visit the store

1. To consume is to engage

Slogans on the storefront display color. Here, you buy to transform society sustainably. Beyond the low price, consuming becomes a citizen act that commits you. In a word, consume better while saving money!

2. Finding out about the provenance

While shopping, take the time to read the labels displayed in the store. They tell you about the provenance of the products and the operation of the brand. Cancellation of order, overstock, … a real Noah’s ark of products!

3. Bringing producers to life

Of the eight tonnes of products sold each week, a third comes from local producers. While buying at the good price, you actively contribute to maintaining employment in the territory!

4. Consuming

To engage even more, buy “NOUS” products developed in partnership with a network of 31 local producers. With each purchase, 1 cent is donated to impact projects.

5. Compare

You will find all types of brands on the shelves … but at the best price! To convince yourself, take the time tocompare your receipt with that of your historical stores.

Elisabeth MENANT
Innovation Trends Manager
To explore with you the transformation of retail with a double approach both editorial and business
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