Retailers, let's face the challenges
of innovation together

Elisabeth MENANT
Innovation Trends Manager
2 minutes
Personalization, Artificial Intelligence & Predictive analytics


NextUser is an Open Marketing Platform for brands, retailers and ecommerce players that help tools to work in harmony and increase engagement, conversion and lifetime value.

By coordinating individual solutions (Web, App, Push Notification, Email, Customer Support, Advertising, etc.), marketers can deliver messages to the right audience at the right time. They can contextually adapt customer experiences based on user behavior, KPI, engagement, location, etc.

NextUser orchestrates your marketing activities across all channels and devices within a single platform. All of your data and communication silos are unified to deliver smarter targeting, relevant messages resulting in a better engagement.


It’s a modern Customer Data Platform as defined by David Raab combining three layers (i.e. Data, Decisions & Delivery) to offer an Integrated Suite:

  • Data: gathering and unifying customer data from all sources (internal database, CRM, Email, Social Media) into profiles of both anonymous and identified users
  • Decisions: using that data to select the best treatment for each interaction with predictive models, specific message selection and multi-step campaigns
  • Delivery: conveying those treatments through the appropriate channel systems.


“Our priorities are to create relationships with people as unique individuals, to understand each individual’s needs, and to connect with people by delivering the right message at the right time”. Nestlé Purina



Selected by IBM Watson in 2015 at the Consumer Electronic Show in Las Vegas, NextUser was a finalist from among 2,000 competitors for the Extreme Tech Challenge to demonstrate the future of Artificial Intelligence to Sir Richard Branson at Necker Island in February 2015. Next User currently use 5 services from IBM Watson and AlchemyAPI to solve complex problems with Machine Learning Technologies.
Elisabeth MENANT
Innovation Trends Manager
To explore with you the transformation of retail with a double approach both editorial and business
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