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Hipli helps you reduce your impact on the planet with its reusable packages.

Matthieu JOLLY
2 minutes

With its package that can be reused up to 100 times, the French startup offers consumers and e-merchants a simple and effective logistics solution to reduce their environmental footprint by eliminating traditional corrugated cardboard packaging.

Hipli parcel sent to be cleaned

The Covid-19 pandemic has accelerated the global growth of e-commerce. According to Statista, global e-commerce turnover increased by 14.3% between 2020 and 2021, hence the explosion in the number of parcels. Problem, the vast majority of packaging ends up in the trash without being recycled.

Hence the idea of ​​the startup: to tackle e-commerce waste and in particular packaging by offering a package that no longer ends up in the bins but can be used 100 times! In concrete terms, it provides merchants and their consumers with a turnkey logistics service that ensures that each package is actually used.

The principle is simple: once the order has been unpacked, the consumer folds the package in the attached prepaid pouch. He then just has to slip this pocket into the nearest mailbox. The startup will thus receive the package to clean it and put it back into circulation! Each package can be used 100 times, i.e. 25 kilos of waste avoided and an 83% reduction in carbon impact.

Hipli’s Technological Innovation

The startup sells a complete service to an e-merchant including the provision of the package (without transfer of ownership) and the logistics that allow the circular model to operate. He uses reusable parcels to ship his orders as he would use a single-use parcel, without therefore changing his habits. To ensure that the package is not thrown away by the customer, the service is generally offered between 1 to 2 euros extra on the order. A way to empower and engage the consumer!

Clearly, the concept is based on the principles of the circular economy. The e-merchant receives batches of reusable packaging in which are integrated return pockets attached to each package with, printed in the material, the postage and the address of the workshop Hipli. When an individual places an order, he can choose to have it delivered in a reusable package. His order received, he folds the package in mail format and sends it free via the nearest mailbox. Back in Le Havre, the package will then be cleaned, disinfected and repaired before being put back into circulation.

Matthieu JOLLY
Facing with the changes in retail, today's innovations help Matthew to think about tomorrow's relationship between the brand and the consumer.
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