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Wilson Sporting Goods, enjoy a sports shopping experience

Bertrand Leseigneur
2 minutes

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois and founded in 1913. Wilson manufactures equipment for many sports including baseball, badminton, football, basketball, golf, football, tennis or volleyball. The brand recently opened a museum in New York before offering a shopping experience in a different location. We no longer just buy a Wilson product, we buy the story that goes with it.

1. Get to know the brand better

Launched a head of the US Open, the museum examines Wilson’s own history in tennis, including major sports facts such as the first interracial tennis match in 1940, set up by Wilson.

2. Practice
on the spot

The store features Thomas E Wilson Park, an indoor atrium named after the company’s founder. The atrium is designed to allow customers to test the products available in the store.

3. Discover the full range products

Discover the official basketballs of the NBA and WNBA, the Duke – the official ball of the NFL, A2000 gloves, the main tennis rackets and more.

4. See sports competitions

Wilson is a big sporting goods supplier so being able to see games in the store is important. Sit back and watch the games

5. Make repairs in the shop

Bring your racquet and you can redo the string in store and test your racquet on the store floor after the repair.

Bertrand Leseigneur
Based in New York, Bertrand is the Innovation Retail correspondent of the Echangeur in the USA, he decodes the latest American concept stores !!
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