Innovate Service Centric 2017
17
oct
2017
1 minute
This 6th edition of the Innovate Service Centric event reunited, on October 17th and November 18th 2017, more than 350 participants representing 80 French, Swiss, Spanish and Belgian retailers. From retail, insurance, automobile, bank or services worlds, participants gathered around “customer engagement“, central theme of the trends report:
- Commitment, growth of the customer relationship
- Reason and emotion, the winning duo
- 11 workstreams to rethink your customer relationship
As ever, the trends report goes hand in hand with its handbook that analyses 11 personas or strategic targets and 7 consumption drivers; as many insights to integrate into the innovative process.
Get to know your customers, find inspiration in the international best practices and innovate to engage them in the long run.
Find all information about the Innovate Service Centric conference, the trends report, the video and the handbook on the Club!
