[EuroShop 2020] Live from Düsseldorf for the #EuroShop2020, the show dedicated to retail trade !
The #NRF2020 and the #CES2020 marked the beginning of the “innovation” year! It was an opportunity for the experts of the Echangeur, Nicolas Diacono and Guillaume Rio, to visit these key trade fairs, rich in artificial intelligence and intelligent data. You can find the results of their learning expedition here.
To continue this momentum, the Echangeur from BNP Paribas Personal Finance travelled to Düsseldorf in Germany to once again walk the aisles of the world’s largest retail trade show: EuroShop.
Held every three years, Euroshop is the key retail trade show that brings together all the innovations around the physical location. At a time when e-commerce is constantly developing, physical stores are reinventing themselves to compete with hyper-connectivity and online by enhancing social and human interactions with consumers.
From 16 to 20 February, this event will bring together around 2,300 exhibitors from more than 60 countries and 11,4000 trade visitors from all over the world. Our two experts, Elisabeth Menant and Matthieu Joly, will discover new retail solutions and innovative equipment for the point of sale, and will take the opportunity to discover new store experiences.
DAY 1 @EuroShop
Here we go! Our experts, Elisabeth Menant and Matthieu Jolly, spent their first day in Düsseldorf at the world’s largest retail trade show: EuroShop.
While the retail trade is becoming more and more mature and rapidly evolving, shops are being reborn as “media shops” as an advertising medium. For this new edition, the first observation was clear: our experts have seen a back to basics from retailers with numerous retail analytics solutions such as monitoring and measuring data related to traffic in store or customer behaviors.
Elisabeth tells us about her crush with Phillips which reinvents the point of sale thanks to digitalization and entertainment. A little touch of fun! The brand offers, on a screen, to see the impact of a hairdryer on a person via an interactive screen.
As for Matthieu, we’re going to talk about a fluid shopping experience in stores. He fells in love with an Israeli start-up called Walk Out, which aims to simplify supermarket shopping. From now on, all you have to do is take a product from the shelf, put it in your shopping cart and it is automatically scanned. A real time-saver!
Finally, our experts also went to meet other start-ups such as Third Eye, which offers an innovative solution in terms of video surveillance…
DAY 2 @EuroShop
For this second day in Germany, our two experts travelled to Düsseldorf for a second visit to the EuroShop trade fair and then to Cologne for a store tour of innovative points of sale.
At EuroShop, Elisabeth Menant and Matthieu Jolly had a little surprise with the comeback of the tangible tables, these tables which interact with physical objects. An innovation that came back to the forefront, which questions again about customer’s privacy. Will we soon see new interfaces that will enable a confidential relationship to be created between a consumer and a salesperson?
It was then, in the afternoon, that our two experts went to Cologne for a store tour. They had the opportunity, alongside Business France, the accelerator of international startups, to visit the points of sale. These startups include Kylii Kids, Active Viam and Hubstairs, which offer 3D interior design.
Although many technologies for the retailer are increasingly being developed, the most important point remains the care of the consumer in the various points of sale (welcome, presentation of the offer, advice, etc.). The key message of this second part of the day? The customer is king.
Watch the complete debriefing of Elisabeth Menant in the video above. See you tomorrow for the last day at EuroShop 2020!
DAY 3 @EuroShop
It’s the last day in Düsseldorf for our two experts!
Elisabeth Menant and Matthieu Jolly dedicated their last day alongside the retail partners of Consors Finanz. During the EuroShop floor tour, they were able to discover the most innovative retail solutions around the customer journey. The afternoon was devoted to visiting points of sale in Düsseldorf.
For the occasion, Olivier Coleman, International Insurance Project Manager at BNP Paribas Personal Finance, told us about his favorite stores in Cologne and Düsseldorf.
During the learning expedition, what Olivier was interested in was the transition from the point of sale to the point of experience. His favorite brand? Globetrotter, a store that offers its customers the opportunity to test sports equipment in real conditions. To do this, a swimming pool has been setted up in the store to test the reliability of its diving and canoeing equipment.
But the learning expedition is not only visiting shops, it is also the visit of the EuroShop show. So, what are Olivier’s favorites start-ups? With the trend of hyper-digitalization of the point of sale, it is the start-up Interactive Scape that seduced Olivier Coleman. This start-up has created a tablet that created a bridge between digital and physical.
If we had to remember something from this 2020 edition of EuroShop? It is the absence of terms as artificial intelligence, voice commerce and conversational commerce. The show was short-term business-oriented!