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At a time when department stores are closing in New York (like Barney’s) and elsewhere in the United States (GAP, Century 21, Victoria’s Secret), the Nordstrom brand has decided to open two new department stores in 3 years.

At the end of October, the luxury retailer opened a new flagship store in the Big Apple, a seven-storey, 30,000 m² space dedicated to women.

The store is Nordstrom’s latest attempt to expand in New York, which claims the city is its largest market for e-commerce in the United States. Nordstrom therefore wants to be “locally” and physically anchored to affirm this trend. In September, the retailer also opened Nordstrom Local stores focusing solely on its services, with no merchandise to buy.