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Today, between marketing, UX, logistics and HR, retailers use an average of fifty technological solutions. This is already considerable, and this number will increase to 230 within five years due to the transition to the Cloud and the specialization of solutions.

More and more solutions are chosen and implemented by business teams. It is estimated that approximately 50% of retailers’ technological expenses are now directly incurred by business teams, often outside the control of the IT department.

We are therefore witnessing a real “technological silotage” of retailers with a lack of control and visibility over the technological environment; budget under-optimizations (duplication, under-utilization, under-performance, etc.); and security failures and DGMP non-compliance. (According to Staub et Associés, more than 80% of retailers are not in compliance with the RGPD.)