You will find below the definition of the various themes.  

 

SEAMLESS SHOPPING EXPERIENCE

All the tools or necessary services to get the attention of the customers, no matter what communication channels is being used.

 

IN STORE EXPERIENCE

Technologies or services facilitating the consumer journey in store.

 

SMART SHOPPING EXPERIENCE

For a complete knowledge of the customer (personal life assistant, Internet of Objects, connected house, connected car etc.)

 

DISRUPTIVE EXPERIENCE

Waouh effect, such as robot, oculus, etc.

 

SOCIAL COMMERCE

New intermediations around the community (physical or virtual) and collaborative consumption.

Echangeur has examined closely the spending of westerners against statistical analysis model. Ultimately, our experts have identified 7 drivers that explain their choices and trade-offs with regards to their spending.

 

CONNECTION

Live in interaction with others

The connection driver corresponds to a group in search of relationships, interaction or dialogue. They take pleasure in communicating with others without necessarily needing to know them personally or spend time with them. The explosion of social media is one direct consequence of this.

 

EXPERIENCE

Have novel experiences

Novelty, discovery or surprise… words that characterize the desires of customers influenced by the experience driver. To illustrate this, one immediately thinks of flagship stores, concepts stores or pop-up stores.

 

EASE

Making one’s life as easy as possible

The ease driver is closely linked to two constraints affecting numerous western households: the chronic lack of time and increasing strains on their budget.

 

FORETHOUGHT

Live risk-free

Confronted with difficulties, financial in particular, and thus an uncertain future, the customer primarily seeks reassurance. In recent years, the increasing number of connected objects in the home, car or health-related objects are a direct illustration of this requirement.

 

ACHIEVEMENT

Live by surpassing oneself

Motivated by a permanent desire to surpass themselves, customers driven by achievement are dynamic and constantly set themselves new challenges. This aspiration is observed in people who jog, an activity in which performance monitoring with a connected bracelet or a smartphone has become common practice for part of the population.

 

SOCIALIZATION

Live with others

Customers motivated by socialization are above all in search of local ties.

They may for instance include morning customers in food shops. Doing one’s shopping is above all a way of meeting others, discussing … in short, not being isolated.

 

ENHANCEMENT

Live through the eyes of others

The spread of new technologies is changing the relationship between customers and retailers. However, it also underscores how far behind retailers are as regards enhancement.