This 5th edition
the event Innovate Service Centric
reunited, on October 17th and November 18th 2017, more than 350 participants representing 80 french, swiss, spanish and belgian signs. Originating from retail, insurance, automobile, bank or services worlds, participants gathered around "customer engagement
", central theme of the year trend report:
- Commitment, growth of the customer relationship
- Reason and emotion, the winning duo
- 11 workstreams to rethink your customer relationship
As ever, the trend report go hand in hand with his handbook
who analyse 11 personas or strategic targets and 7 engine of consumption
; as many insights to integrate into the innovative process.
Get to know your consumer
, inspiring you of internationals bests practices
and inovate to engage, in long term, your clients !