European Centre for innovative customer relationship practices

The Echangeur approach

An approach based on 3 missions

    Visibility of technologies
  • direct contact with technologies and their use applied to different contexts which foster original initiatives
  • lively and carefully scripted presentations by the Echangeur's project managers which facilitate the understanding and adoption of innovations.

    Technology watch and innovation sharing    
  •  pooling of technology watch activities enabling sharing of a forward-looking perspective on new uses
  • discussions and comments on specific cases which spark the imagination and determination to act at company level.

    Independent expert appraisal
  • A critical analysis of the market's technological advances which guarantees that Echangeur demonstrations are selected independently.


Since it opened, the Echangeur was visited by
  • over 10 000 companies and organisations
  • over 70 000 visitors

The Echangeur Services

"To stimulate the exchange of ideas and the development of research on innovative strategies integrating new technologies."

The Echangeur offers three types of services:

  •   personalized seminars featuring demos
  •   short term rental of office space to organize meetings or events
  •   services on technology watch

Innovation in customer relationship management

In fast changing world with new social behaviours, the traditional way to sell goods and services is being questioned.
Recent technological  developments - particularly, though not exclusively, the Internet - have allowed consumers to regain the initiative: access to useful information, compare offers, select services, personalise products, etc.

We are witnessing is a reversal of the trading relationship with exchanges and organisation of the offer becoming increasingly customer oriented.