Prochain Club e2 le 17 mars � l'Echangeur 5 mars 2010

European Centre for innovative customer relationship practices

The Echangeur approach

A unique formula in Europe
- a surface area of 1,600 m²
- 6 thematic platforms
- over 100 technological partners
available to companies, organisations and public authorities so they can tailor their new technologies integration strategies.

An approach based on 3 missions

Visibility of technologies

direct contact with technologies and their use applied to different contexts which foster original initiatives

lively and carefully scripted presentations by the Echangeur's project managers which facilitate the understanding and adoption of innovations.

Technology watch and innovation sharing

pooling of technology watch activities enabling sharing of a forward-looking perspective on new uses

discussions and comments on specific cases which spark the imagination and determination to act at company level.

Independent expert appraisal

A critical analysis of the market's technological advances which guarantees that Echangeur demonstrations are selected independently.

Since it opened, the Echangeur was visited by

over 10 000 companies and organisations

over 70 000 visitors

The Echangeur Services

"To stimulate the exchange of ideas and the development of research on innovative strategies integrating new technologies."

The Echangeur offers three types of services:

personalized seminars featuring demos
short term rental of office space to organize meetings or events
services on technology watch

Innovation in customer relationship management

In fast changing world with new social behaviours, the traditional way to sell goods and services is being questioned.
Recent technological developments - particularly, though not exclusively, the Internet - have allowed consumers to regain the initiative: access to useful information, compare offers, select services, personalise products, etc.

We are witnessing is a reversal of the trading relationship with exchanges and organisation of the offer becoming increasingly customer oriented.

The Echangeur serves to underpin the new strategies which this role reversal implies. It is structured around 6 main themes each of which is illustrated on a platform.